Joi AI, an AI companion startup, has announced it is hiring 10 "masturbation consultants" at $2,000 per month to test a new product feature called Daily Guided Masturbation — and the company says the opportunity is entirely legitimate.
The feature uses mood-matched AI voice sessions to guide users through the experience. Participants would be asked to document how regular use affects stress, sleep quality, mood, and confidence over a four-week period. The role is open to adults aged 18 and older in the United States and the United Kingdom.
The company announced the opening on social media, writing: "we're hiring 10 Masturbation Consultants — $2,000/month to test our new Daily Guided Masturbation feature and document the effects on stress, sleep and mood — yes it's real — yes you get paid."
The job listing describes ideal candidates as "articulate, observant, and impossible to blush" — people who can describe sensations "better than a sommelier describes a wine." It also promises flexible scheduling and, in a tongue-in-cheek note, "the most interesting 'What do you do for a living?' answer at any party."
According to the company, participants complete guided sessions and submit written questionnaires directly to the Joi AI team. Sample prompts ask whether the AI voice matched the selected mood, how immersive the session felt, and whether any lags or pauses disrupted the experience.
Joi AI is an online platform offering AI-generated avatars, voice interactions, and personalized chat experiences centered on companionship and intimacy. The company rebranded from EVA AI in April 2025, during what it described as its first Dating Stress Awareness Day campaign. It operates primarily through its website rather than major app stores, and says it has more than 1 million monthly active users worldwide with millions of interactions each month, though it declined to disclose total download figures.
"Joi AI is focused on making AI companionship more immersive, personalized, and emotionally responsive," said a company representative identified as Levin. "We're innovating features like Daily Guided Masturbation to make AI a more intuitive part of people's everyday wellness routines, not just a novelty experience."
The hiring push comes as AI companion platforms, including Replika and Character.AI, have built large user bases around AI-driven relationships and conversational experiences. Unlike general-purpose AI assistants designed to help with everyday tasks, Joi AI operates in a niche segment focused on sexual exploration, fantasy, and digital intimacy.
The campaign also arrives amid growing research into AI companion use. A recent report from the Wheatley Institute at Brigham Young University and the Institute for Family Studies found that among dating, engaged, and married young adults who regularly used AI romantic companions, nearly 3 in 10 said their real-life partner did not know about it.
AI companion platforms are facing increasing legal scrutiny as well, including lawsuits alleging psychological harm to minors and deceptive chatbot behavior. Notable cases include a settled lawsuit against Character.AI related to a Florida teen's suicide, and a separate Pennsylvania lawsuit accusing the company of allowing a chatbot to pose as a licensed psychiatrist.
Levin acknowledged that the hiring campaign was designed to serve a dual purpose. "It was both," Levin said. "We are genuinely looking for people who can provide thoughtful feedback in this category, but the campaign was also designed to spark conversation around how people are increasingly using AI for masturbation as a healthy, relaxing habit."
Why it matters
Joi AI reports more than 1 million monthly active users worldwide, reflecting the scale at which AI companion platforms now operate in the sexual wellness and digital intimacy space.
Research from the Wheatley Institute at Brigham Young University and the Institute for Family Studies found that nearly 3 in 10 young adults who regularly used AI romantic companions kept that use hidden from their real-life partner, raising questions about transparency in relationships involving AI intimacy tools.
AI companion platforms, including those in this niche, are already facing lawsuits over alleged psychological harm to minors and deceptive chatbot behavior, providing context for why structured product-testing programs and user feedback are drawing public attention.
The company rebranded from EVA AI to Joi AI as recently as April 2025, illustrating how quickly branding and positioning are shifting in the AI companionship sector.
