Publicly traded Strive Inc. has purchased an additional 789 Bitcoin for its corporate treasury, the structured finance company and institutional asset manager announced Monday.
The company paid an average price of $77,890 per Bitcoin, according to Strive CEO and Chairman Matt Cole, putting the total cost of the purchase at approximately $61.45 million. At a recent Bitcoin price of $76,716, the newly acquired holdings are worth roughly $60.5 million.
The acquisition brings Strive's total Bitcoin holdings to 14,557 BTC, valued at approximately $1.1 billion based on current prices.
Alongside the treasury expansion, Strive's True North subsidiary has scheduled a Bitcoin for Business summit for May 21 in Lake Oswego, Oregon. The event is aimed at CFOs and business leaders exploring corporate Bitcoin adoption strategies.
"Bitcoin and adjacent securities are transforming how businesses manage their treasuries," said True North CEO and Strive Chief Risk Officer Jeff Walton in a statement. "We aim to educate the business leaders of today about the financial landscape of the future."
Publicly traded firms collectively hold more than 1.2 million Bitcoin valued above $93 billion, according to data from BitcoinTreasuries.net, with Strategy leading the pack at nearly $63 billion in holdings. Strategy separately announced Monday that it purchased $255 million in Bitcoin last week, a sharp decline from a $2.54 billion purchase the week prior.
Strive manages over $2.7 billion in assets as a publicly traded structured finance company and institutional asset manager. Its True North sub-brand provides corporate Bitcoin curriculum and hosts educational events for businesses exploring cryptocurrency integration.
As of April 24, Strive maintained $90.5 million in cash and cash equivalents alongside $50.3 million in Strategy preferred stock holdings, according to SEC filings. The company's latest Bitcoin purchase represents a continuation of its aggressive treasury diversification strategy.
Strive's stock (ASST) was down about 3% on Monday, recently trading at $15.33. ASST shares have surged 55% over the last month, though they remain down 53% over the past six months.
Why it matters
Strive's total holdings now exceed 14,500 BTC, placing it among a small group of publicly traded companies that have made Bitcoin a primary treasury asset rather than a supplementary one — a structural commitment that differs from firms holding Bitcoin as a minor balance-sheet hedge.
The True North summit targets CFOs specifically, reflecting a broader industry effort to move corporate Bitcoin adoption conversations from executive curiosity into finance-department decision-making processes.
Strategy's simultaneous announcement of a $255 million purchase — down sharply from $2.54 billion the prior week — illustrates how volatile the pace of institutional accumulation can be week to week, providing context for interpreting any single company's treasury moves.
